BRAND IDENTITY

Develop a consistent brand that resonates with your audience

brand identity

The creation of a successful brand begins by teasing out your story and the pieces that make you unique, compelling, innovative, valuable, exciting, and sharable. The result is a story and image that your target audience can understand and relate to.

A strong brand will create a higher perceived value for your products or services and is the foundation for your entire company’s identity and image. Everything that follows will be based on your brand, including your company colors, website, logo, business cards, ad designs, and more. It is critical to get the brand right from the beginning.

Sunshine's proprietary methodology for
establishing a successful brand

1

STORY

Your story gives the rest of your brand its roots

2

VOICE

Embrace the tone that will bring you the most success

CULTURE

Your brand culture should align with your target audience

3

TARGET AUDIENCE

Your target audience will guide brand direction

PROMISE

Your reputation depends on the promises you make & keep

POSITIONING

Position yourself in the market to capitalize on opportunity

4

LOGO

Your logo is the single most memorable part of your brand

STYLE GUIDE

An overview and guide for your staff and vendors to follow

IMAGERY

A picture represents a million words. Make yours count

PRINT MATERIALS

From your stationary to printed ads, print carries your brand

5

MANAGEMENT

Make enforcement and compliance of your brand manageable and realistic to ensure all members of your organization are supporting the effort

How much does the creation of a Brand Identity cost?

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Brand Identities Developed by Sunshine Graphics

Bafol Management Services | Brand Identity
Sunshine Farm| Brand Identity
SEE MORE OF OUR BRAND IDENTITY WORK >