BRAND IDENTITY
Develop a consistent brand that resonates with your audience
The creation of a successful brand begins by teasing out your story and the pieces that make you unique, compelling, innovative, valuable, exciting, and sharable. The result is a story and image that your target audience can understand and relate to.
A strong brand will create a higher perceived value for your products or services and is the foundation for your entire company’s identity and image. Everything that follows will be based on your brand, including your company colors, website, logo, business cards, ad designs, and more. It is critical to get the brand right from the beginning.
Sunshine's proprietary methodology for establishing a successful brand
1
STORY
Your story gives the rest of your brand its roots
2
VOICE
Embrace the tone that will bring you the most success
CULTURE
Your brand culture should align with your target audience
3
TARGET AUDIENCE
Your target audience will guide brand direction
PROMISE
Your reputation depends on the promises you make & keep
POSITIONING
Position yourself in the market to capitalize on opportunity
4
LOGO
Your logo is the single most memorable part of your brand
STYLE GUIDE
An overview and guide for your staff and vendors to follow
IMAGERY
A picture represents a million words. Make yours count
PRINT MATERIALS
From your stationary to printed ads, print carries your brand
5
MANAGEMENT
Make enforcement and compliance of your brand manageable and realistic to ensure all members of your organization are supporting the effort
How much does the creation of a Brand Identity cost?
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