INBOUND & AUTOMATED MARKETING
Nurture new and current customers to your next sale
As people become more sensitive to the old methodology of “interruption marketing,” an Inbound Marketing strategy may make the most sense for your business. Inbound Marketing is a collection of value-based tactics that draw in potential customers to your website or landing page where they can “raise their hand” for more information. That’s when they become a lead and start down the sales funnel toward conversion.
One tactic you may be familiar with through your own experiences on the web is Marketing Automation. Marketing Automation uses software to trigger marketing messages, usually via email, to a person that takes an action on a website, such as downloading a helpful article. This takes the pressure off your sales team until the leads become more qualified. It may sound complicated, but the experts at Sunshine Technology can build you an automated marketing machine customized for your business, complete with training for your employees to manage and act on inbound leads.
Inbound Marketing Performs Best with a Holistic Approach
Content Creation
High-quality, engaging content to drive new traffic to your website
Search Optimization
SEO activities to move you up in the search engine results
Social Media
Earn trust through social media engagement and social proof
Email Marketing
Stay in front of your audience and capture every opportunity
Landing Pages
Landing pages with value make sure they continue down the sales funnel
Marketing Automation
Deliver the right message to the right person at the right time in the sales funnel
Lead Nurturing
Convert leads into sales through value-added content and remarketing
Attribution Reporting
Measure and understand the inbound funnel to drive overall strategy
Comprehensive Marketing to Grow Your Business
The strongest results are achieved by engaging in multiple facets of digital marketing. In addition to search engine optimization, Sunshine Technology experts can help your business with:
How much does Inbound & Automated Marketing cost?
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