As people become more sensitive to the old methodology of “interruption marketing,” an Inbound Marketing strategy may make the most sense for your business. Inbound Marketing is a collection of value-based tactics that draw in potential customers to your website or landing page where they can “raise their hand” for more information. That’s when they become a lead and start down the sales funnel toward conversion.

One tactic you may be familiar with through your own experiences on the web is Marketing Automation. Marketing Automation uses software to trigger marketing messages, usually via email, to a person that takes an action on a website, such as downloading a helpful article. This takes the pressure off your sales team until the leads become more qualified. It may sound complicated, but the experts at Sunshine Technology can build you an automated marketing machine customized for your business, complete with training for your employees to manage and act on inbound leads.